How to Decide What to Share About Your Business Online
Blogtober! Day 5 of 31 · Mon, Oct 5, 2026
There's a lot of pressure to show everything online.
Every behind-the-scenes moment, every update, every part of your day. When you run a small business, it can start to feel like the only way to be seen online is to open up every part of it.
You don't have to. Being seen comes from choosing what represents what you're building, and sharing it with intention.
How to choose what to share
Before you post, run what you're about to share through three checks. You don't need all three every time, but the pieces that hit more than one tend to do the most work for you.
Does it reflect your values?
Your values are already in your business, and what you share is one of the easiest places to show them (more on that in Day 2).
If community is one of your values, that might mean showing the customers who come back every week or the local business you partnered with for an event, instead of only product shots. If craftsmanship is a value, it might mean showing the hours that go into a single piece, or the detail most people would never notice.
From there, let your values guide it.
Think about who you want to see it, and what they care about.
If you want to work with more wedding planners, share the details they look for, like how you handle timelines or work with other vendors on the day. If your customers are buying from you for the first time, answer the questions they might feel shy asking. If you serve a specific community, share the moments that community would recognize as theirs.
Then make sure what people see reflects it.
Go back to what you want your business to be known for and where you want it to go (we walked through that in Day 4).
If you're working toward a waitlist for your next launch, share pieces of the process as you build it. If you want to speak on stage at a conference in your industry, share your point of view on the conversations happening in your field. If you want fewer, bigger clients, show the depth of one project instead of a quick look at ten.
Learning what to leave out
I worked with a client who shared a lot of her personal life online. It brought people in, and it did give her a community. But customers started coming into her shop asking about those personal details, getting too involved in her life. It wasn't the kind of community she wanted, and she had to step back and get clear on what kind of community she was building.
It's one thing to know the values for your business, but don't forget your personal ones. If you value privacy, it's okay to keep your content focused on your business. If you don't want to share an underdog story, that's okay too. There are so many ways we can show our values without compromising ourselves in the process.
Anything that doesn't pass at least one of those checks can stay off your feed. What you leave out shapes the community you build just as much as what you share.
Choosing your story on purpose
Everything you share is already telling a story about your business. The shift is choosing that story on purpose, so what people see adds up to what you're building.
Which of the 3 checks do you find yourself skipping most often?
Share it in the comments if you'd like. I'd love to hear it.
This post is part of the Ultimate Blog Challenge, where bloggers publish a new post every day this month. It's not too late to join in, and you can catch up on Day 4 here.
Day 5, done. Twenty-six to go.
