One of my first strategy clients was also one of my closest friends. He wanted virality, worked 12 to 14 hour days, and kept chasing everyone else's version of what worked. Then we found the one thing that was actually his.

A math class photography club, a lifelong music obsession, and an injury that rearranged everything. This is the story of how I got here, and why I believe there's more to content than pretty photos.

This month I'm writing a blog post every single day, all 31 days of July. Here's why I said yes, and what you can expect from me around here for the next month.